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Trademarks, Press Releases, and Policy: Will Rigorous Research Get in the Way?

Volume 80 Number 1
June 2016

It is no secret that reports regarding new practices or concepts can be broadly branded, trademarked, marketed, and distributed when the information has not been subjected to replication and peer review. What are the implications when policies and practices are adopted and substantial funding is allocated without an adequate level of empirical support?